An accumulated and unusual wealth of knowledge from the author’s experience in property management, real estate advertising, photography, merchandising and realty copywriting, makes this book a must-have if you are selling your home.
Packed with powerful, easy to understand information, and a broad range of user-friendly advice, SELLING YOUR HOME - 101 TIPS can add thousands to the final sale price of your property.
An entertaining read is assured due to Michael's personal style, liberally sprinkled with quirky humour. Each tip tackles a critical aspect of home selling, with a bullet pointed summary for easy reference. Much is revealed, giving the reader an opportunity to draw their own conclusions and make more informed decisions, as well as more money, from their sale.
Here's a glimpse at the CONTENTS page to give an idea of those 101 power-packed tips.
Chapter 1
Powering up and starting the process
1 - Mental preparation
2 - Value
3 - Best time for selling
4 - Improvements
5 - Interim accommodation
6 - How to get advice
7 - Stress control
8 - Hurt feelings
9 - Calling on the universe
Chapter 2
Listings methods
10 - Going it alone
11 - Real estate agencies
12 - Choosing your realtor
13 - Auctions
14 - Expressions of interest
15 - Exclusive or sole agency appointments
16 - Open listing appointments
Chapter 3
House preparation
17 - Tenants
18 - Interior stylists
19 - Professional cleaners
20 - Driveways
21 - Pools
22 - Garages
23 - Gardens
24 - Décor
25 - What do you know?
Chapter 4
Advertising
26 - Pictorial & display
27 - Classified
28 - Letterbox drops
29 - Brochure box
30 - Editing
31 - Internet
32 - Photos
33 - Advertising agencies
Chapter 5
Signs
34 - Sizes
35 - Photos
36 - Describing your home
37 - Fonts and text sizes
38 - Additional information
Chapter 6
Laws, legal eagles & contracts
39 - Solicitors
40 - Contracts
41 - Contracts, the offer
42 - Cooling off
43 - Settlements
Chapter 7
Inspections and open houses
44 - Favourable times
45 - Availability
46 - Clutter control
47 - Lighting
48 - New age theatre
49 - Smokers
50 - Pets
51 - Music
52 - Fragrances
53 - Pool
54 - Trash
55 - Shoes
56 - Be gone
57 - Pest control
58 - Planes, trains and automobiles
59 - The Ferrari
Chapter 8
Security matters
60 - Works of art
61 - Safes
62 - Valuables
63 - Security system
Chapter 9
Photography
64 - Photoshopping
65 - High resolution images
66 - Views
67 - Editing
68 - Negative aspects
69 - Planning ahead
70 - Night photography
71 - Light and action
72 - Slow down
73 - Extra magic
74 - Video tours
Chapter 10
Brochures
75 - Length matters
76 - Your intro
77 - Photo finish
78 - The kitchen
79 - Walking through
80 - Features
81 - Contact details
82 - Workshops, garaging and sheds
83 - Emotive features
84 - Special features
85 - Flooring
86 - Fixtures
87 - Location, location
88 - Spaciousness
Chapter 11
Misrepresentation
89 - How many rooms?
90 - Sizes
91 - Rent returns
92 - Land, rates and references
93 - Boundaries
94 - Bad vibes
95 - Covenants, restrictions and rights of way
96 - Hey, that’s mine
97 - Disclosures
Chapter 12
Disinformation
98 - Airport flight paths
99 - The neighbours from hell
100 - Things that bug a buyer
101 - Proposed developments
